The German company Avira Operations GmbH has accumulated a large user base – more than 30 million devices. This goal was achieved through the freemium business model: users can install basic Avira antivirus for free, but it is limited in functionality compared to the paid versions.

The company makes a profit by selling premium versions to users. The professional versions of Avira’s antivirus products offer advanced protection features such as email filtering, ad blocking and advanced malware protection.

Through the acquisition of Avira, [...]